Maradd
Creative Velocity Automation
Overview
Maradd, a premium lifestyle brand, needed to evolve from “manual creative churn” to a scalable, data-driven growth engine. With campaigns spanning multiple markets and creative refresh cycles every 10-14 days, inefficiency in creative testing and ad iteration was stalling ROI. Orchidea built a full-stack creative orchestration system integrating AI-assisted content generation, predictive ad testing, and human quality review allowing the team to iterate 4x faster and make creative decisions based on intelligence, not instinct.
Client:
Maradd
Year:
2025
Category:
Ecommerce
/
Performance Marketing
Location:
Oman
The Challenge
Creative fatigue driving CPC up 27% month-over-month.
Manual coordination between design, media, and analytics teams causing 5–7-day turnaround delays.
Limited visibility into which ad variables (copy, visual, offer) truly influenced ROAS.
Leadership wanted scale without losing creative direction or brand integrity.
The Solution
We introduced a Hybrid Creative Orchestration Framework, blending automation with human oversight at each stage:
AI-Assisted Ad Production — AI generated first-pass concepts (image + caption variants) using brand-trained prompts.
Human Review Gate — Brand and performance leads scored variants for tone, compliance, and differentiation.
Predictive Testing Loop — System auto-deployed top variants into live A/B sets, monitoring CTR and CVR in real time.
Continuous Optimization Dashboard — Data fed back into the AI model to prioritize winning patterns (offer angles, imagery, audiences).
This created a closed-loop creative system—automating what’s repeatable, keeping humans in control of strategy and taste.
The Result
Within 6 weeks, Maradd’s performance marketing system evolved from reactive to intelligent.
