Pal Robotics
Biped Humanoid Robots
Overview
This project was completed by an Orchidea team member while employed at another agency, in collaboration with PAL Robotics and partner teams. Orchidea does not claim a current relationship with this client.
As a pioneer in humanoid and service robotics, PAL Robotics develops solutions for industries spanning healthcare, logistics, retail, and research. Despite its reputation, the company’s website had fallen behind: it no longer reflected PAL’s technological edge, was difficult to navigate, and failed to engage B2B and B2C audiences. Our team member contributed to: • UX and UI redesign strategy • Information architecture and user flow mapping • Digital brand design and supporting assets The goal was to create a future-ready platform that could communicate innovation, build trust with partners, and support PAL’s global growth ambitions.
Client:
PAL Robotics
Year:
2022
Category:
Web Design & Development
/
Digital Strategy
Location:
Barcelona, ESP
The Challenge
The existing PAL Robotics website presented major obstacles:
Outdated design undermined credibility with prospective partners
Confusing navigation limited discoverability of products and services
Messaging lacked clarity, with weak calls-to-action
Responsiveness issues across devices created frustration and lowered conversions
These issues weakened PAL’s ability to demonstrate authority in a fast-moving industry.
The Solution
Our team member supported a full redesign focused on clarity, speed, and user experience, including:
Modern UX & UI – A fresh interface optimized for both B2B and B2C audiences, with improved responsiveness across devices.
Information Architecture – Reorganized site navigation for intuitive pathways to product information, case studies, and services.
Conversion Strategy – Stronger calls-to-action and targeted messaging designed to build trust and drive inquiries.
SEO & Performance Optimization – Faster load speeds, accessibility improvements, and mobile-first layouts.
The Result
The redesigned site had an immediate impact: • Users spent more time engaging with content meaningfully. • Load speeds and reduced bounce rates improved retention. • Conversion-oriented flows led to measurable gains in sign-ups and inquiries. • The refreshed design reinforced PAL Robotics’ authority as a global leader in robotics innovation. The new platform now provides a scalable, future-ready foundation for brand storytelling and global growth.
Legal Notes
