Increasing Organic Revenue for a Luxury Resort Brand
Orchidea Digital improved organic visibility for Aman Resorts, contributing to higher traffic, bookings and revenue.
Overview
2024,
Aman Resorts
Aman Resorts had a world-class offline brand, but its online presence needed to work harder as a booking and revenue channel. The goal was to increase qualified organic traffic and connect search visibility to resort demand.
Process
Strengthened organic foundations. Orchidea Digital focused on technical visibility, search intent and content alignment across luxury travel demand.
Built around brand authority. The strategy translated Aman's distinctive hospitality positioning into search-friendly pathways for travellers researching premium resort experiences.
Optimised for revenue, not traffic alone. Organic improvements were measured against booking and revenue outcomes rather than rankings in isolation.
"Organic search became a stronger booking and revenue channel for one of luxury travel's most distinctive brands."
Aman Resorts
Luxury Hospitality Brand
Outcome
90% increase in organic revenue.
Millions in additional revenue.
31% increase in organic visits in the first year.
That first-year organic growth translated to more than 420,000 unique organic visitors.
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