ANGELCAB: Building a More Reliable Paid Search Engine for Premium Baby Products

ANGELCAB grew annual sales by 145% after its ecommerce PPC system was rebuilt around cleaner tracking, stronger search structure and disciplined channel focus.

Overview

2025,

ANGELCAB

ANGELCAB is a German baby products brand known for premium strollers and family-focused ecommerce. The account had room to grow, but performance was being held back by mixed tracking signals and channel allocation that did not clearly separate search intent from broader discovery.

Orchidea Digital focused the account around measurable ecommerce growth, rebuilding the tracking base and shifting more attention toward dedicated search campaigns where buyer intent was easier to read.

Process

Cleaned up measurement. GA4 and custom tracking were reviewed so sales performance could be judged from more reliable data.
Refined search demand. Keyword analysis identified the product and category terms most likely to support premium stroller sales.
Rebalanced campaign mix. Performance Max was improved while broad Display and Search-network waste was reduced in favour of dedicated search structure.