FunPunch: Taking a Shopify Product From Niche Demand to International Sales
FunPunch scaled monthly Google Ads spend by 2400%, lifted ROAS by 160% and grew Google Ads revenue by 3900% through cleaner ecommerce campaign architecture.
Overview
2026,
FunPunch
FunPunch sells portable suction-cup punching bags through Shopify, with a product that sits between stress relief, active play and lightweight home fitness. The opportunity was clear, but the account needed stronger product-feed hygiene and a structure that could scale beyond one market.
Orchidea Digital rebuilt the Merchant Center foundation, separated international feeds and gave Performance Max and Demand Gen clearer roles across conversion and discovery.
Process
Rebuilt the ecommerce feed. Product data, country feeds and Merchant Center settings were cleaned up so campaigns had a stronger shopping foundation.
Segmented by market and buying stage. Performance Max campaigns were structured to separate proven conversion demand from expansion markets.
Added creative demand capture. Demand Gen and short-form video placements were used to reach buyers before they searched directly for the product.
"The brand was able to scale spend internationally once feed quality, campaign segmentation and creative demand were aligned."
FunPunch Ecommerce Team
Shopify Sports Equipment Brand
Outcome
+2400% increase in monthly Google Ads spend.
+160% improvement in ROAS.
+3900% growth in Google Ads revenue.
International sales became a consistent part of the brand's revenue mix.
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