Reviving Meta Ads for a Global K-Beauty Brand
Orchidea Digital rebuilt MISSHA's Meta approach with dynamic catalog ads, prospecting, remarketing and promotion-led creative.
Overview
2023,
MISSHA
MISSHA had a strong global beauty reputation, but Meta performance in the US had been inconsistent for years. With holiday demand approaching and limited recent platform data, the goal was to relaunch paid social, rebuild momentum and prove that Facebook and Instagram could drive revenue again.
Process
Relaunched with audience clarity. Orchidea Digital built separate prospecting and remarketing campaigns for users with different levels of brand familiarity.
Used catalog and custom creative together. Dynamic catalog ads kept product discovery broad while promotional creative supported seasonal demand.
Matched budget to buyer temperature. Cold traffic and warm audiences received distinct copy, offers and paths to purchase.
"Meta campaigns revived paid social momentum and generated profitable revenue through holiday and evergreen activity."
MISSHA
K-Beauty Brand
Outcome
$2,295 December cold-traffic revenue at 6.0 ROAS.
$5,046 December remarketing revenue at 10.08 ROAS.
$103,310 revenue over four months from holiday and evergreen campaigns.
The campaigns produced a 5.38 ROAS from $19,191 in ad spend.
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