Generating Profitable Solar Leads With Performance Max
Orchidea Digital used first-party CRM data and segmented Performance Max campaigns to increase leads, revenue and ROAS.
Overview
2023,
NRG Clean Power
NRG Clean Power needed high-quality residential and commercial solar leads in a competitive market where CPCs were high and lead quality mattered as much as volume. The business also needed visibility into which leads became profitable closed-won deals.
Process
Connected CRM revenue to ads. Orchidea Digital used Salesforce data and offline conversion imports so Google Ads could optimise against real closed-won outcomes.
Built intent-led audiences. In-market, affinity and custom search-term segments focused the campaign on people actively researching solar benefits and options.
Tested Performance Max with guardrails. The campaign was built to expand reach while staying accountable to lead quality, revenue and cost per closed deal.
"Performance Max became a high-revenue lead generation channel when CRM data, audience intent and offline conversions were connected."
NRG Clean Power
Solar Energy Provider
Outcome
+309% increase in quotes and leads.
$147,822 in closed-won revenue.
9.87x ROAS.
27% conversion rate.
Cost per closed-won deal dropped to just below $3,000, the lowest cost per deal among lead generation campaigns in the account.
More Projects
If you are ready for a change or have an idea you believe in, let’s talk about it. Contact us and stand by for a quick reply.
Get in touch
Get in touch
Get in touch
See more projects