Scaling Regional Booking Demand for an Experiential Travel Brand
Orchidea Digital restructured Google Ads around priority Australian markets to grow bookings and revenue while maintaining control as spend increased.
Overview
2026,
Riparide
Riparide wanted to scale bookings across Australia, with NSW and VIC identified as the strongest growth markets. The account needed a cleaner structure that could support higher spend without spreading budget too thin across low-intent demand.
Process
Prioritised high-performing regions. Orchidea Digital concentrated spend in NSW and VIC, where booking intent was already strongest.
Restructured for cleaner learning. Campaigns were simplified so Google's optimisation signals could work from clearer conversion patterns.
Scaled with control. Budgets were increased around proven demand rather than broad volume, making growth more predictable.
"Focused investment into high-intent markets helped turn paid search into a more stable booking engine."
Riparide
Travel Marketplace
Outcome
+49% increase in purchases QoQ.
+36% increase in revenue QoQ.
Riparide gained a more stable foundation for continued growth in priority travel markets.
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