Improving Revenue and ROAS for a Healthy Meals Brand
Orchidea Digital rebuilt THR1VE Meals' paid social and retention approach to improve revenue, ROAS and acquisition efficiency.
Overview
2026,
THR1VE Meals
THR1VE Meals was dealing with low conversion rates, weaker retention and acquisition costs that were too high for the brand's growth goals. The account needed a more focused Meta strategy and stronger retention loops to turn demand into repeatable revenue.
Process
Rebuilt the Meta strategy. Orchidea Digital refined targeting around high-intent users and returning customers.
Used promotions with purpose. Campaigns were shaped around offers that could drive action while supporting margin and repeat purchase.
Connected social and email. Paid acquisition and retention messaging worked together so customers had clearer reasons to buy again.
"They have helped generate a significant percentage of our sales through email and social media marketing. They treat the company goals as if it is their own and always look to go above and beyond."
Saahil Relan
Managing Director, THR1VE Meals
Outcome
+91% increase in revenue.
+66% increase in ROAS YoY.
-38% reduction in CPA.
The brand gained a stronger return on ad investment and a clearer path to profitable customer growth.
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