Launching a Telehealth Campaign That Supported Rapid Growth
Orchidea Digital developed an integrated telehealth campaign for Updox, helping the brand increase engagement and support market adoption.
Overview
2024,
Updox
Updox needed to position its telehealth offering in a crowded healthcare market and help providers understand how secure virtual care could support patient access. The campaign needed to work across education, demand generation and sales enablement.
Process
Built the campaign foundation. Orchidea Digital shaped a strategic message around telehealth adoption, provider confidence and patient access.
Created integrated campaign assets. Email, content and sales enablement resources worked together so prospects received a consistent story across touchpoints.
Supported market adoption. Campaign materials helped explain telehealth benefits clearly enough for buyers, providers and internal teams to act on.
"The integrated campaign helped Updox strengthen telehealth positioning and create measurable engagement across email and sales enablement."
Updox
Healthcare Communications Platform
Outcome
2x to 3x increase in email open rates.
3x to 20x increase in email engagement rates.
Updox earned a place on HHS.gov as a recommended telehealth vendor and strengthened its market position during a critical adoption window.
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