Simplifying Multi-Location Google Ads for Stronger Lead Growth

Orchidea Digital consolidated and refocused Google Ads activity for Vision PT, improving lead acquisition across multiple locations.

Overview

2026,
Vision PT

Vision PT needed a smarter way to scale Google Ads across multiple locations. The challenge was not simply spending more. It was reducing account complexity, consolidating where it made sense and making sure budget followed high-intent acquisition opportunities.

Process

  1. Reduced account fragmentation. Orchidea Digital simplified campaigns so location-level demand could be managed with clearer performance signals.

  2. Shifted budget toward intent. Spend was moved into searches more likely to produce qualified new-client leads.

  3. Created a repeatable acquisition engine. The structure made it easier to scale locations without rebuilding the account from scratch each time.

"A cleaner account structure helped convert multi-location complexity into consistent new-client acquisition."

Vision PT

Fitness Franchise

Outcome

  • +40% increase in conversions.

  • Vision PT achieved stronger lead acquisition and more efficient ad spend through a cleaner, data-led structure.